The great successes, the timeless innovations, the indelible revolutions; all this has made Selle Italia one of the most loved and recognized cycling brands in the world. For this reason, after years characterized by different brands and different strategies, we have decided to enclose all our most important products, under one big family: the brand “Selle Italia”. All this to pursue a single and fundamental objective: to satisfy the needs of millions of cyclists through the passion that has always distinguished our products. Now, the Selle Italia brand is presented with three simple macro-categories to ensure clarity, simplicity and immediacy: Performance, Sportouring and Heritage.